Pioneering Technology

More than 100 chemists, chemical engineers, technicians and support staff, work tirelessly to ensure our formulations are best-in-class. There are eight research and development laboratories at our research facility. Each lab focuses on a different area of expertise, from evaluating colour standards to enhancing high-performance coatings designed for industrial facilities. We continually test and improve our existing products, while researching and developing new products to meet our customers' needs.

The better the resins and colourants, the better the paint. We manufacture our own resins—the binders that make the film and finish of a paint. We also create our own colourants, the pigments that give paint its unique colour and hiding characteristics. We take these proprietary ingredients and custom formulate them to optimise their performance in each of our products. You might call this process the key component of our competitive advantage.

Every product is designed to perform—crafted to serve a specific role and deliver specific benefits. It’s the not-so-secret secret behind our extraordinary application properties, durability, and longevity.
Many of our products offer unique technologies that deliver specific performance benefits above and beyond the competition. Here are a few examples of our unique technologies.

Aura®

Aura paint features Colour Lock® technology. The ground breaking technology that protects paint colours from fading and rubbing off - even after repeated washing. Colour pigments are encapsulated into the paint with proprietary resins, locking them into the paint film. This means Aura Paint resists scuffs, scratches, streaking, water spotting, and is mildew-resistant. Surfaces keep their freshly-painted look for years.

Eco Spec

With minimal VOCs and zero emissions, Eco Spec® is the perfect choice when an eco-responsible interior paint is required. The asthma & allergy friendly® Certification Program independently tests and identifies consumer products that are more suitable for those living with asthma and allergies. Eco Spec® has earned the Certification Mark by achieving the Program's strict criteria for VOC emissions and performance.
*The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of the ASTHMA AND ALLERGY FOUNDATION OF AMERICAN and ALLERGY STANDARDS LTD.

Ultra Spec 500®

Ultra Spec 500 is a professional-quality paint ideal for residential and commercial projects. Professionals appreciate its excellent hiding power and touch up properties, great flow and levelling and easy application. When tinted with Gennex® colourant, the whole line delivers minimal VOCs, even in the darkest shades.

It uses Benjamin Moore’s patent-pending cross-linking resin technology, that delivers increased durability of the dry paint film and significantly extends the life of the coating. As a result, Ultra Spec 500 withstands repeated washing without damaging the finish.